selling case in north america*

OtterBox Calls on Kids to Expand the uniVERSE Case System

FORT COLLINS, Colo., June 28, 2016 /PRNewswire/ -- OtterBox, the No. 1-most trusted brand in smartphone case protection, is calling on students to unleash their potential and inner entrepreneur.1 The uniVERSE Student Challenge allows students to get creative and innovate their own accessory module for the new uniVERSE Case System.

OtterBox uniVERSE Case System is a modular case system that allows you to add modules that work best for you. The possibilities are endless.

OtterBox uniVERSE Case System is an ecosystem for iPhone 6/6s and iPhone 6 Plus/6s Plus. The modular case has a slotted rail designed to mount swappable accessory modules, such as a 4-in-1 lens from olloclip, iXpand Flash Drive from SanDisk and Trippler Tripod from PolarPro. The uniVERSE Case System is also a platform for innovation – inviting the development of new ways to enhance the mobile experience.

"OtterBox prides itself on innovation, and we want to encourage that passion in future business leaders," said OtterBox CEO Jim Parke. "With our philanthropic partner, the OtterCares Foundation, we are focused on inspiring kids to change the world, and the OtterBox uniVERSE Student Challenge is a great way to empower kids to believe in their power to innovate and bring their idea to life."

The universe is the limit for the uniVERSE Student Challenge. The competition is open to students between seventh and 12th grade, ages 13 to 18. To enter the challenge, students must develop an innovative module idea for the uniVERSE Case System and submit a one-minute video describing their product and the consumer it serves. Videos must be uploaded on otterbox.com/universechallenge by Dec. 1, 2016, at 11:59 p.m. MST. A public vote will nominate nine finalists and the innovation and leadership team at OtterBox will choose one grand prize winner from each age group.2

Each challenge winner will receive an Apple iPhone, uniVERSE Case System and an assortment of modules and a VIP trip to OtterBox headquarters in Colorado to see innovation first hand. OtterBox will also provide grants for their schools to create innovation stations where students can learn, invent, explore and grow.

OtterBox formalized its commitment to innovative education in 2010 with the formation of the OtterCares Foundation. OtterCares is dedicated to inspiring kids to change the world through philanthropic and entrepreneurial education. To learn more about OtterCares and its programs, visit www.ottercares.org.

To learn more about uniVERSE Case System, visit otterbox.com. To learn more about the uniVERSE Student Challenge, visit otterbox.com/universechallenge.

About OtterBox:

Founded in 1998 with a line of dry boxes, OtterBox® has evolved into the No. 1-selling case for smartphones in the U.S. and a global leader in mobile device protection.3 Its diverse lineup of protective solutions for handheld technology protect, connect and enable a mobile world. OtterBox has been an eight-time honoree on the Inc. 5000 list of fastest growing private companies in the U.S. and was named one of "America's Most Promising Companies" by Forbes Magazine. The company is headquartered in Fort Collins, Colo., with offices in San Diego; Cork, Ireland; and Hong Kong.

For more information, visit otterbox.com.


1 Source: The NPD Group/Consumer Tracking Service, 9/2014 – 8/2015

2 Visit otterbox.com/universechallenge for more information and terms and conditions.

3 Source: The NPD Group/Retail Tracking Service: Cell Phone Device Protection/Units Sold 2012 – 2015

©2016 Otter Products, LLC. All rights reserved. OtterBox and all OtterBox logos, trademarks and symbols are the property of Otter Products, LLC. All other logos, trademarks and symbols are the property of their respective owners.

OtterCares raises funds for Innovation Stations in schools, where students can innovate, learn and grow.


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For further information: Kristen Tatti, (970) 490-7414, kristen.tatti@otterproducts.com