selling case in north america*

OtterBox Promotes Strength in Numbers During Breast Cancer Awareness Month

FORT COLLINS, Colo.--(BUSINESS WIRE)--Strength in numbers is the unshakable power born when a group of individuals come together with a common goal. Together, smartphone case manufacturer OtterBox® and the Avon Breast Cancer Crusade are focused on preventing and ultimately finding a cure for breast cancer, as well as providing life-saving care to those who need it. Through the sale of limited edition pink and white Commuter Series® Pink is StrengthSM cases for iPhone® 4/4S and iPhone 5 from Apple (NASDAQ: AAPL), OtterBox promotes the power of strength in numbers.

As a fundraising partner of the Avon Foundation for Women, OtterBox has donated $1.3 million to help educate more than one million men and women in the United States on the importance of breast cancer screening and breast health since 2008.

“The Avon Foundation greatly appreciates OtterBox’s exceptional support of the Avon Breast Cancer Crusade in our 20th anniversary year as well as the enthusiastic commitment of OtterBox customers who buy the Commuter Series Pink is Strength cases,” Avon Foundation for Women President Carol Kurzig, said. “The life-saving funds OtterBox raises will help us support leading breast cancer education, access to care and research organizations across the United States.”

“This year we want to increase our donation from the sale of these limited edition Commuter Series cases,” OtterBox President and CEO Brian Thomas said. “At the same time, we want to inspire more people to spread the word because we believe strength in numbers will make the difference in the success of the Avon Breast Cancer Crusade and its mission.”

OtterBox will promote the concept of “strength in numbers” during the Avon Foundation Annual Awards Gala in New York City on Oct. 30, 2012, which celebrates the 20th anniversary of the Avon Breast Cancer Crusade. Event attendees will be encouraged to collectively match a new OtterBox donation of $50,000.

OtterBox is also an official sponsor of the Avon Walk for Breast Cancer, a national series of inspiring weekend events where participants walk 39-miles over two days. The walks take place in eight cities across the United States, raising awareness, funds and encouragement for those battling breast cancer. OtterBox will participate in Avon Walk festivities in New York on Oct. 20-21, 2012 and Charlotte on Oct. 27-28, 2012.

The OtterBox Commuter Series Pink is Strength case line provides an all-encompassing solution for the style-minded smartphone user. The cases feature a sturdy pink polycarbonate shell that provides impact protection and a white silicone inner layer to dissipate impact away from the device. A clear self-adhering screen protector is provided to shield the display from scratches. All ports and buttons are protected by silicone to keep out dirt and dust, yet remain fully functional.*

Five percent of the purchase price from each case sold is donated to the Avon Breast Cancer Crusade. For more information, visit www.otterbox.com/strength.

About Avon Breast Cancer Crusade:

The Avon Breast Cancer Crusade, which commemorates its 20th anniversary in 2012, has donated more than $780 million globally for research and advancing access to care, regardless of a person’s ability to pay. In the United States, the Avon Foundation for Women awards funding to beneficiaries ranging from leading cancer centers to community-based grassroots breast health programs to support breast cancer research and access to care. The Crusade has enabled more than 17 million women globally to receive free mammograms and breast cancer screenings, educated more than 100 million women about breast cancer, and funded promising research into the causes of breast cancer and ways to prevent the disease. The Avon Foundation raises funds for the Crusade through the sale of Avon “Pink Ribbon” products, and through events such as the U.S. Avon Walk for Breast Cancer series, which is the Foundation’s largest fund-raising source.

For more information or free printable breast cancer information, visit www.avonfoundation.org. For information about participating in the Avon Walk for Breast Cancer events, visit www.avonwalk.org.

About OtterBox:

Built upon fundamentals of hard work, innovation and perseverance, OtterBox is a leader in the production of premier protective solutions for global handheld manufacturers, wireless carriers and distributors.

Incorporating creativity and cutting-edge design into every product, OtterBox creates sleek and durable cases that offer reliable device protection to complement any lifestyle.

OtterBox was founded in 1998 and is headquartered in Fort Collins, Colo. In 2010 OtterBox established an EMEA headquarters in Ireland and an APAC headquarters in Hong Kong.

For more information, visit www.OtterBox.com or call 888-695-8820. We’ve Got Technology Covered.


*Commuter Series NOT protected against water. Will provide added protection against bump and shock.

©2012 Otter Products, LLC. All rights reserved. OtterBox and all OtterBox logos, trademarks and symbols are the property of Otter Products, LLC. All other logos, trademarks and symbols are the property of their respective owners.

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Kelly Richardson, 970-372-1875