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OtterBox Announces New Line of Designed-for-Kids Products

FORT COLLINS, Colo., March 29, 2021 – OtterBox reveals a full line of kid friendly mobile accessories including tablet cases, cables and screen protection options. From colors that kids and parents love to a little extra protection for growing hands, the OtterBox Kids portfolio is keeping kids connected to their digital world.

“Kids are avid technology users and are tough on their devices in ways that are very different from adults,” said OtterBox CEO Jim Parke. “Parents have trusted OtterBox to protect their phones and tablets for years, and this robust line-up of products ensures kids are able to stay connected to school and play with products that address their needs.”

OtterBox Kids offers products built specifically for little hands and growing minds. Each of these products work together seamlessly to ensure parents have peace of mind that devices are always protected while kids can confidently tackle their daily digital interactions – from gaming to learning.

  • EasyGrab Tablet Case features ergonomic grip ridges designed for easy holding for growing hands, fun colors kids love and antimicrobial technology to help protect the case from unwanted bacteria.1 The case has easy to clean materials to allow daily sanitizing wipe downs of sticky fingerprints, crumbs and germs.
  • EasyGrab Multi-Use Case Stand is the perfect sidekick for road trips or use at home. The flexible stand hooks onto the back of car seats headrests for easy viewing and can be set on a table for schoolwork or used as a convenient carrying handle. This intuitive accessory can be bent at any angle for complete cusomization. The case stand is included with the EasyGrab Tablet case and sold separately for spares.  
  • Blue Light Guard Glass Screen Protector blocks harmful blue light from little eyes. Antimicrobial technology keeps unwanted microbes at bay and withstands daily use with shatter resistant drop protection.
  • EasyGrab Mobile Cable Bundle includes an audio connector cable and power cable. Both cables are designed for small fingers with strain relief technology at notorious weak points and an anti-fray, anti-tangle coil designed for easy storage. The robust, stretch coil helps prevent damage to the cable and the device in the event of sudden tugs or tumbles.

The OtterBox Kids portfolio is available now at Target, target.com and is coming soon to otterbox.com. For more information on the portfolio, visit otterbox.com.

 

About OtterBox:

OtterBox creates bold products that empower connection. From our humble beginnings in a Fort Collins, Colo., garage, we’ve leveraged more than 20 years of experience to become the No. 1-selling smartphone case brand in the U.S.2 We’ve also expanded our portfolio of products to include screen protection, power accessories and business-to-business solutions.

At the core of every OtterBox innovation is the goal of giving. Through the OtterCares Foundation, we invest in programs and projects that inspire kids to be entrepreneurs, philanthropists and makers. Now, OtterBox consumers can get in on the giving with us. With every case purchase, consumers can designate $1 to be donated to one of our nonprofit partners. To learn about our mission of giving, visit otterbox.com/community-giving.

Explore more at otterbox.com.

1 Helps protect the case exterior against many common bacteria. It does not protect you, the screen, primarily interior pieces or holster. OtterBox cases with antimicrobial protection are currently available in the U.S. only.

2Source: The NPD Group/ U.S. Retail Tracking Service: Cell Phone Device Protection / Units Sold / Jan. 2017 – Jul. 2020

For further information: Contact: Kristen Tatti (970) 490-7414 kristen.tatti@otterproducts.com
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