FORT COLLINS, Colo., Sept. 15, 2016 /PRNewswire/ -- OtterBox, the No. 1-most trusted brand in smartphone case protection, welcomes former football quarterback Peyton Manning as the newest member of the Otter team.1 Manning will serve as spokesman for the company, debuting in an ad series that begins airing Sept. 16 on ESPN.
Manning takes over the starting position from long-time OtterBox mascot Ollie the Otter. Ollie, who has had no professional sports experience, will serve as second string spokesotter. Ollie refused to comment on the transition, but his apprehension is self-evident in the series featuring the rivalry between the two.
"I've enjoyed getting to know the OtterBox team, as it's clear they are a company that values their employees," said Manning. "The ad series does a great job in conveying the light-hearted nature of the team, and I'm up for the challenge of stepping into Ollie's shoes."
The ad series follows the rivalry as Manning is introduced to the OtterBox family. The 30-second spots were filmed at OtterBox facilities in Fort Collins, Colo., and feature actual OtterBox employees, including company founder Curt Richardson (playing himself). The spots were developed in collaboration with MAKE Films.
Tune in to ESPN during SportsCenter between Sept. 16 and Oct. 31 to catch the ad series. Or, visit us on Facebook for a sneak peak at the first commercial today and the full first commercial tomorrow. Plus, check OtterBox out on Twitter for a chance to win exclusive gear signed by Peyton Manning. To learn more, visit otterbox.com.
OtterBox boldly innovates and designs premium protective cases for smartphones and tablets. From its humble beginnings in a Fort Collins, Colo., garage, OtterBox has evolved its product lines to meet the needs of today's mobile consumer to become the No. 1 selling smartphone case in the U.S.2 From rugged to versatile to fashionable, OtterBox has a product for every lifestyle.
At the center of every OtterBox innovation is a deeper goal to effect positive, lasting change. In partnership with the OtterCares Foundation, OtterBox grows to give back by inspiring kids to change the world through entrepreneurship and philanthropy. To learn more about this mission, visit otterbox.com/givingback.
For more information, visit www.otterbox.com.
1 Source: The NPD Group/Retail Tracking Service: Cell Phone Device Protection/Units Sold 2012 – 2015
2 Source: The NPD Group/Retail Tracking Service: Cell Phone Device Protection/Units Sold 2012 – 2015
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