selling case in north america*

Before it Breaks: OtterBox Launches BrokenPhone.com

FORT COLLINS, Colo., July 14, 2015 /PRNewswire/ -- Between shattered-screens, cracked buttons and dead batteries, demanding use delivers a beating to smartphones. Before the next drop or ding, check out BrokenPhone.com and learn how to protect against untimely phone demise.

Breakage statistics for smartphones is high, OtterBox dove into some of the ways those breaks occur.

BrokenPhone.com predicts how smartphones might break based on personality type and usage scenarios and recommends the OtterBox case solution best suited to avoid smartphone tragedies. The results are based on statistics derived from a survey of U.S. smartphone users conducted by the OtterBox research team. The survey reveals that an average smartphone user has a 31 percent chance of dropping his or her smartphone in a given week and a 70 percent chance of it breaking.

BrokenPhone.com offers more than a prediction on potential device breakage. The site features helpful tips for reviving a waterlogged phone, a store locator for major U.S. service providers and in return for sharing survey results, offers a discount on OtterBox smartphone cases to help prevent future disasters.

As the No. 1-most trusted smartphone case brand in the U.S., OtterBox offers a wide variety of protective solutions for mobile technology.1 From sleek and slim to rugged and durable, OtterBox makes the case for protection in an increasingly mobile world:

  • Resurgence Power Case: power + protection that extends the life of iPhone 6 and iPhone 5/5s.
  • Defender Series: defends devices from drops, dirt and daily adventure with triple-layer protection.
  • Commuter Series: a perfect fit for pockets and defends smartphones from drops, dust and the daily grind.
  • Symmetry Series: style and protection combined in a slim, one-piece form.
  • MySymmetry Series: customized style featuring changeable graphics with a clear case back and trusted OtterBox protection.
  • Strada Series: crafted protection with genuine leather that wraps around the device for full coverage.
  • Alpha Glass: fortified glass screen protector guarding vibrant displays against scratches and dings.

To take the survey and find out more about the dangers today's smartphones face, visit BrokenPhone.com and share the results for 10 percent off an OtterBox product. For more information on case styles and a wide variety of Build Your Own color options, visit otterbox.com.

About OtterBox:

Starting in 1998 with a line of dry boxes, OtterBox® has evolved into the No. 1-selling case for smartphones in the U.S. and a global leader in mobile device protection.2 Its diverse lineup of protective solutions for smartphone and tablet devices is the result of precision engineering, diligent testing and continual technological advancement, giving technology users the confidence to make the most of their mobile world. OtterBox is a seven-time honoree on the Inc. 5000 list of fastest growing private companies in the U.S. and was named one of "America's Most Promising Companies" by Forbes Magazine. The company is headquartered in Fort Collins, Colo., with offices in San Diego; Boston; Cork, Ireland; and Hong Kong.

For more information, visit otterbox.com. Protecting your mobile world.


1 Source: The NPD Group/U.S. Consumer Tracking Service, 4/2014 – 03/2015

2 No. 1-selling smartphone case source: The NPD Group/Retail Tracking Service: Cell Phone Device Protection/Units Sold 4/2014 – 3/2015

©2015 Otter Products, LLC. All rights reserved. OtterBox and all OtterBox logos, trademarks and symbols are the property of Otter Products, LLC. All other logos, trademarks and symbols are the property of their respective owners.

Related Links:    
Broken Phone 
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BrokenPhone.com is a website that predicts how a person may break their phone and recommends the OtterBox case solution to keep those breaks from happening.


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Logo - http://photos.prnewswire.com/prnh/20150713/235963LOGO   
Photo - http://photos.prnewswire.com/prnh/20150713/236038-INFO   
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For further information: Jordan Vater, (970) 980-2011, jordan.vater@otterproducts.com