#1

selling case in north america*

Apple Announces iPhone 5s, iPhone 5c: Unbox It, OtterBox It

FORT COLLINS, Colo.--(BUSINESS WIRE)--For the first time ever, Apple® has unveiled two new, industry-altering smartphones. OtterBox®, the No. 1-selling case for smartphones in North America, announces immediate availability of Defender Series®, Commuter Series®, Reflex Series® and Prefix Series® cases and Clearly Protected™ device guards for iPhone 5s.*

Boasting features such as Touch ID, coprocessor and speedy A7 chip, the iPhone 5s demands out-of-the-box protection; and users of the new iPhone 5c will want to keep its seamless, glossy plastic shell free from scuffs and scratches. Additional OtterBox protective options will be available soon, including Defender Series and Commuter Series for iPhone 5c. Apple owners will also be able to customize their protection with more than 215 “Build Your Own” Defender Series and Commuter Series case color combinations.

"Every Apple launch means new technologies that enhance the iPhone user experience, while at the same time create challenges for our products to evolve," said OtterBox CEO Brian Thomas. "We have very talented design and engineering teams working hard to anticipate new technologies and determine the most elegant solutions for our cases which complement the user experience. As always, the OtterBox team will lead with innovations in premium protective solutions for these new devices and welcome the challenges that each new product launch generates."

The Defender Series combines a built-in screen protector, polycarbonate frame and shock-absorbing synthetic rubber to provide industry-leading protection from scratches, dust and drops. The new styling of the Defender Series was designed specifically to accommodate the new Touch ID fingerprint identity sensor technology, and all device functionality remains uninhibited by the case. A holster-style swivel belt clip is included for hands-free carrying.**

Commuter Series cases provide stylish security in the form of a self-adhering screen protector, robust synthetic rubber mid-layer and sturdy polycarbonate shell. The pocket-friendly design comes in a variety of new colors.***

Sleek, versatile design meets advanced smartphone safety in the Reflex Series. A two-piece, sliding design favors quick assembly and easy removal for docking with third-party accessories. Reflex Zones™ in the case corners absorb shock and dissipate it away from the device. A self-adhering screen protector guards the glass from scratches and dirt.***

The Prefix Series consists of a dual-density, unibody exterior to maximize shock absorption and provide effortless protection. Synthetic rubber pads cushion the device and a self-adhering screen protector guards against scratches to the display.***

Clearly Protected device guards available now for the iPhone 5s offer a complete line-up of screen protection.

Vibrant – Glossy, high-strength, self-healing polyurethane material that preserves display vibrancy and sharpness

Clean – Matte, high-strength, self-healing polyurethane material that will reduce glare, fingerprints and smudges

Privacy – Matte, premium quadlaminar polyester that conceals text and images from all four side views

More information on the full OtterBox case lineup for Apple devices, including iPhone, iPod touch, iPad and iPad mini, is available at www.otterbox.com. All OtterBox cases for iPhone 5S are also compatible with iPhone 5.

About OtterBox:
Starting with something as simple as a box, OtterBox® was founded in 1998 with a line of indestructible dryboxes. Today, OtterBox is the No. 1-selling case for smartphones and offers an extensive lineup of premium screen protectors and other device-enhancing accessories that complement various consumer lifestyles.

OtterBox’s strong relationships with the leading mobile device manufacturers, retailers and wireless services providers delivers unrivaled value, world-class customer service and a continued commitment to premium product quality.

OtterBox has been a six-time honoree on the Inc. 5000 ranking of fastest growing private companies in the U.S., recognized by Forbes Magazine on ‘America’s Most Promising Companies’ and is a repeat honoree in the Great Place to Work® annual survey published by FORTUNE Magazine. The family-owned, private company has global headquarters in Fort Collins, Colo. and offices in Boston, San Diego, Cork, Ireland and Hong Kong.

For more information, visit otterbox.com. We’ve Got Technology Covered.

Note:
* Source: The NPD Group/Retail Tracking Service/November 2010-June 2013

** Defender Series NOT protected against water. Will provide added protection against bump, drop and shock.

*** Commuter Series, Reflex Series and Prefix Series NOT protected against water. Will provide added protection against bump and shock.

©2013 Otter Products, LLC. All rights reserved. OtterBox and all OtterBox logos, trademarks and symbols are the property of Otter Products, LLC. All other logos, trademarks and symbols are the property of their respective owners.

Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20130910006959/en/

CONTACT:
OtterBox
Jordan Vater, 970-980-2011
jordan.vater@otterbox.com


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