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The Art of Strength: OtterBox Raises Awareness, Funding with New Cases for iPhone

In honor of Breast Cancer Awareness Month, protective case manufacturer OtterBox® introduces two graphic cases to the Commuter Series® StrengthSM collection. The “Soar” and “Victory” options are now available for the Apple® iPhone® 4 and iPhone 4S.

“Breast cancer affects almost everyone, in one way or another,” said Curt Richardson, OtterBox founder and CEO. “With these new cases, we gave all of our employees a chance to contribute to the expansion of the Strength line of cases by sharing their personal stories.”

The new Commuter Series cases feature a strength-inspired design, as well as a quote printed on the interior of the case about strength and what it means. Quotes were submitted by OtterBox employees and two were chosen by an internal vote to be included on the cases.

These graphic cases join the original pink-and-white Strength cases available for the Apple iPhone 4/4S, HTC EVO 3D and the BlackBerry® Torch™ II. Ten percent of the purchase price from each OtterBox Commuter Series Strength case is donated to the Avon Breast Cancer Crusade.

OtterBox has partnered with the Avon Breast Cancer Crusade since 2008 in its efforts to support finding a cure for breast cancer and advancing access to care for all. From May 2010 through May 2011, OtterBox donated $179,072 through the sale of its Commuter Series Strength cases and hopes to top that with this year’s commitment to providing strength to endure, support and triumph.

About OtterBox:

Built upon fundamentals of hard work, innovation and perseverance, OtterBox is a leader in the production of premier protective solutions for global handheld manufacturers, wireless carriers and distributors.

Incorporating creativity and cutting-edge design into every product, OtterBox creates sleek and durable cases that offer reliable device protection to complement any lifestyle.

OtterBox was founded in 1998 and is headquartered in Fort Collins, Colo.

For more information, visit www.otterbox.com or call 888-695-8820. We’ve Got Technology Covered.

About the Avon Breast Cancer Crusade:

Since the Avon Breast Cancer Crusade launched in 1992, Avon breast cancer programs in more than 50 countries have raised almost $700 million for research and advancing access to care, regardless of a person’s ability to pay. The Avon Foundation for Women – the world’s largest corporate-affiliated philanthropy focused on issues that matter most to women – awards funding to beneficiaries ranging from leading cancer centers to community-based grassroots breast health programs to support breast cancer research and access to care. In addition to receiving generous support from Avon Products, Inc., and its sale of Avon “pink ribbon” products, the Foundation raises funds through a variety of events and walks, such as the U.S. Avon Walk for Breast Cancer series, which is the Foundation’s largest fund-raising source. For more information or free printable breast cancer information, visit www.avonfoundation.org. For information about participating in the Avon Walk for Breast Cancer events, visit www.avonwalk.org.

Notes:

*Commuter Series cases NOT protected against water. Will provide some added protection against bump and shock.

The BlackBerry and RIM families of related marks, images and symbols are the exclusive properties and trademarks of Research In Motion Limited.

HTC and HTC product names and services are trademarks of HTC Corporation.

©2011 Otter Products, LLC. All rights reserved. OtterBox and all OtterBox logos, trademarks and symbols are the property of Otter Products, LLC. All other logos, trademarks and symbols are the property of their respective owners.

CONTACT:
OtterBox
Kristin Golliher, 970-372-6232
kristin.golliher@otterbox.com