selling case in north america*

Pink OtterBox “Strength” Cases for BlackBerry Smartphones Support Avon Breast Cancer Crusade

For the millions of lives affected by breast cancer each year, strength is more than just a word; it is a way of life. Strength is the courage to persevere, the power to fight and the determination to endure. OtterBox™ is pleased to announce an initiative to support the Avon Breast Cancer Crusade with a limited edition pink and white case for BlackBerry® smartphones. The first in the series is the OtterBox Commuter Series™ “Strength” case for the BlackBerry® Curve™ 8500 series smartphones. OtterBox will donate 10 percent of the purchase price from each case to the Avon Breast Cancer Crusade to support research to find a cure for breast cancer and programs that provide access to breast health care, regardless of a person’s ability to pay.

The first in the series, the OtterBox Commuter Series™ “Strength” case for the BlackBerry® Curve™ 8520 and 8530, is dedicated to people who are fighting or have survived breast cancer, as well as those who have lost the battle against breast cancer.

“OtterBox is honored to offer pink BlackBerry smartphone cases to support the Avon Breast Cancer Crusade,” said Curt Richardson, CEO of OtterBox. “Breast cancer is the most commonly diagnosed cancer in women and something that affects too many people. This year alone, over one million men and women will be diagnosed with the disease. We are dedicated to working with the Avon Breast Cancer Crusade to offer our support.”

“The Avon Foundation for Women is grateful to OtterBox for supporting the breast cancer cause with these special and practical accessories,” said Carol Kurzig, president of the Avon Foundation for Women. “Working together, we all have the strength to raise more awareness and funds that will ultimately save lives. As our Avon Walk for Breast Cancer slogan says, we are ‘In It To End It,’ and we are thrilled OtterBox is ‘in it’ with us.”

OtterBox is a proud corporate sponsor of the Avon Breast Cancer Crusade and the 2010 Avon Walk for Breast Cancer series. “Strength” cases debuted last night in time for Mother’s Day at the 2010 Wireless Enterprise Symposium (WES) and are available for $34.95 at www.otterbox.com and www.shopblackberry.com. OtterBox has pledged a minimum contribution of $50,000.

Designed to offer style and protection, the Commuter Series “Strength” case from OtterBox incorporates three layers of protection: first, a self-adhering clear protective film safeguards the screen from scratches; second, a durable white silicone mid-layer wraps around the device to dissipate impact and finally, a one-piece, custom-molded pink polycarbonate shell hugs tightly around the silicone. All buttons and features remain fully functional through the case.*

Together we have the strength to fight breast cancer.

About the Avon Breast Cancer Crusade:

The Avon Foundation for Women’s Avon Breast Cancer Crusade has supported programs in more than 50 countries since its creation in 1992 and to date has raised and awarded more than $640 million worldwide for advancing access to care and finding a cure for breast cancer, with a focus on the medically underserved. Funding supports five areas: awareness and education; screening and diagnosis; access to treatment; support services; and scientific research. For more information or free printable breast cancer information, visit www.avonfoundation.org. For information about participating in the Avon Walk for Breast Cancer events, visit www.avonwalk.org.

About OtterBox:

Built upon fundamentals of hard work, innovation and perseverance, OtterBox is a leader in the production of premier protective solutions for global handheld manufacturers, wireless carriers and distributors.

Incorporating creativity and cutting-edge design into every product, OtterBox creates sleek and durable cases that offer reliable device protection to complement any lifestyle.

OtterBox was founded in 1998 and is headquartered in Fort Collins, Colo.

For more information, visit www.otterbox.com or call 888-695-8820. OtterBox -- We’ve got technology covered.


*Case NOT protected against water. Will provide some added protection against bump and shock.

The BlackBerry and RIM families of related marks, images and symbols are the exclusive properties and trademarks of Research In Motion Limited.

Kristin Golliher, 970-372-6232